Bitburger Brewery

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After the end of the Second World War the three brothers, Theobald, Hanns and Bert Simon rebuild the brewery. As early as August 1945 they are brewing the first "Post War Brew". Only four years later, in 1949, "thin beers" have become a thing of the past and Bitburger starts brewing its full-bodied Bitburger again. At the ANUGA trade fair in 1951 the German slogan "Bitte ein Bit" makes its first official debut. In 1958 the new brewhouse takes shape in the exact spot where Johannes Peter Wallenborn founded the brewery back in 1817.

The Bitburger Cup, a glass chalice on a hectagonal stem, paves the way in the industry in 1964.
After continual expansion of its brewing capacity, by the early 1970s Bitburger had grown to become one of Germany’s biggest selling consignment breweries and the largest brewery in the State of Rhineland-Palatinate.

By 1973 Bitburger rises to the ranks of "hectolitre millionaires". Growing demand for Bitburger results in the construction of the new brewery in the south of Bitburg. Particular attention was paid to environmental protection and the preservation of natural resources, especially thanks to the first brewing house with in-house systems to recover lost heat.
The company falls under the directorship of Dr Michael Dietzsch, Dr Axel Th. Simon and Dr Thomas Niewodniczanski.

By 1975 management of the brewery is in its sixth generation. Exports business expands, with representation in countries such as Italy (1976) and the United States (1978).
At the end of 1998 Dr Thomas Niewodniczanski leaves the board of directors and is succeeded by Alfred Müller. In April 2002 Peter Rikowski takes over from Dr Michael Dietzsch as Director of Marketing and Sales at Bitburger Brewery. In 2005 the introduction of Bit SUN marks the launch of the first new "Bit" brand. In early 2007 Jan Niewodniczanski, seventh generation representative of the family, assumes responsibility from Dr Axel Th. Simon as Director of Engineering at the Bitburger Brewi